When you Google “unitarian”

You get these first three entries in this order. Interesting. And what does that say about branding?

Unitarianism – Wikipedia, the free encyclopedia
For the liberal religious movement with the same name, see Unitarian Universalism for the … This is because over time, some Unitarians and many Unitarian …
en.wikipedia.org/wiki/Unitarianism – 79k – Cached – Similar pages – Note this

Unitarian Universalism – Wikipedia, the free encyclopedia
For the largest association of Unitarian Universalists in North America, see Unitarian Universalist Association. For the beliefs from which the religion …
en.wikipedia.org/wiki/Unitarian_Universalism – 112k – Cached – Similar pages – Note this
More results from en.wikipedia.org »

Unitarian Universalist Association of Congregations
Unitarian Universalism, a liberal religious tradition, encourages us to keep open minds, believing that personal experience, conscience, and reason should …
www.uua.org/ – 13k – Cached – Similar pages – Note this

About Scott Wells

Scott Wells, 44, is a Universalist Christian minister doing Universalist theology and church administration hacks in Washington, D.C.

2 thoughts on “When you Google “unitarian”

  1. The results are different if you are not in the USA. For me, the three main results in English are:

    Unitarianism – Wikipedia, the free encyclopedia
    Unitarian Universalism – Wikipedia, the free encyclopedia
    First Unitarian Church of San Jose

    This is because San José is one of the very few UU websites that includes pages in Spanish.

    If you run a search for “unitarian” (in English) but with Spanish results, the three first entries are:

    First Unitarian Church of San Jose
    Unitarian Universalists of Puerto Rico
    First Unitarian-Universalist Church of Austin

    That is, three local churches or fellowships. I think that these results are also very revealing.

    Finally, if you run “unitario” (Spanish), the third result is for uuhispano.net (the first two are for the unitary, i.e. anti-federal, political party in Argentina).

  2. FYI — I just googled “unitarian” (without quotes) and I got the following for the top 3 non-sponsored links:

    Unitarian Universalist Association of Congregations
    Unitarian Universalism, a liberal religious tradition, encourages us to keep open minds, believing that personal experience, conscience, and reason should …
    http://www.uua.org/ – 13k – Cached – Similar pages – Note this

    Our Unitarian Universalist Faith
    Frequently asked questions about Unitarian Universalism.
    http://www.uua.org/visitors/ – 18k – Cached – Similar pages – Note this
    More results from http://www.uua.org »

    Unitarianism – Wikipedia, the free encyclopedia
    For the liberal religious movement with the same name, see Unitarian Universalism for the … This is because over time, some Unitarians and many Unitarian …
    en.wikipedia.org/wiki/Unitarians – 80k – Cached – Similar pages – Note this

    Perhaps the search result order is fluid and changes over time?

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