Here is a little more info - more to the point. . The UUA’s Google AdWords program is not being restricted geographically. It is running nationally. The program has tested many dozens of key words and many different appeals in ad copy. Numerous organizations “bid” on the same key words and the reason one may not see a Unitarian Universalist Association ad displayed when a particular term is searched is that some other organization may be paying a higher price for that particular word. Key words that have worked well for us include spirituality; gay marriage, gay church, gay friendly church (for our ads that have a glbt focus); and of course, Unitarian and other variations of. During this pilot program, the goal is to test a range of key words and a variety of text ads which relate to relevant information on various pages of the UUA.org website. Decisions about continuing or expanding this program will be made after an evaluation period, early in the new year.

The AdWords campaign is targeting both keyword searches and Google’s content network, but the ads won’t necessarily appear on every relevant search or at all times during the day, just as they won’t necessarily show up on every relevant page on the content network in any 24-hour period. UUA ads are running for at least some of the search terms you listed (as are ads for uuworld.org).

The UUA’s national outreach effort, which launched this past fall, is focused on:
(1) bringing a strong liberal voice to the national discourse on religion, spirituality, and values in our society and, in the process, to help to build awareness and understanding of Unitarian Universalism.
(2) energizing and inspiring UU congregations and individuals to help share our story and to proudly and confidently bring their voices to discussions of religion and values.
(3) creating resources such as the DVD, “Voices of a Liberal Faith,” to help congregations become as open and welcoming as possible.

The national advertising campaign, currently running in Time magazine and Time.com, has been developed to significantly raise the visibility of Unitarian Universalism and to bring energy and focus to a multifaceted program. In addition, regional marketing campaigns have been developed over the past few years through the collaborative efforts of numerous congregations, and more are planned for the coming years.

The Google AdWords program, which includes both keyword search and site-specific advertising activities, is just one part of this larger program. It is intended to help those who are actively searching for information about religion and spirituality find the help and the hope offered by Unitarian Universalism. Each of these outreach programs works at a different level, with different tools and different expectations. Taken together, they represent an exciting and inspiring opportunity to bring much greater awareness and understanding of Unitarian Universalism than ever before, and to offer an invitation to pay us a visit, to get involved, and to join in.

Can anyone comment, officially or otherwise?