The video I wish I the UUA had made

I am disappointed by the stodgy, over-produced and old-fashioned video to promote the Unitarian Universalist Association’s Association Sunday. It felt like I was being sold something and I wasn’t buying it (in any meaning of the idiom.)

I think we should have spared the production and have gotten the rights to use this video by Clay Shirky — not about churches but the Internet — about love-based communities and gift economy.

Stunning, but be sure to watch it for at least five of its just-over-nine minutes or you’ll miss his point.

Hat tip: Pirates of the Unitarians (”How Perl Programmers Build Churches”)

4 Responses to “The video I wish I the UUA had made”

  1. Bill Baar responds:

    24 7 Churches too… not just for Sundays.

  2. David Kling responds:

    That video is perfect. Thanks for posting it.

  3. Dan responds:

    Umm, well, speaking as a former salesman, some of the most effective marketing material is stodgy and overproduced. I’m sold on the new UUA video largely based on the response of the young adults in our church — who loved it, and asked for copies. Having said that, I still want to see more liberal religious videobloggers who produce the antithesis of marketing material — raw, quirky, fun, and intelligent online religious videos.

  4. PeaceBang responds:

    I TOTALLY lost it when he started talking about A++ and C++ and ATT and Perl. Different planet, dude, sorry, can’t follow.
    Except that who’s Clay Shirky? Me likey!!

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