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	<title>Comments on: So what&#8217;s the deal with atheists and the UUA ad campaign</title>
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	<link>http://boyinthebands.com/archives/so-whats-the-deal-with-atheists-and-the-uua-ad-campaign/</link>
	<description>Scott Wells on the practice of Christian faith</description>
	<pubDate>Tue, 02 Dec 2008 06:50:45 +0000</pubDate>
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		<title>By: Scott Wells</title>
		<link>http://boyinthebands.com/archives/so-whats-the-deal-with-atheists-and-the-uua-ad-campaign/#comment-47250</link>
		<dc:creator>Scott Wells</dc:creator>
		<pubDate>Fri, 28 Mar 2008 15:14:20 +0000</pubDate>
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		<description>I don't know if the 1982 phenomenon is about the UUA. For my commentator, it is a year or two or a few before her birth, and so 1982 might be an emblem for "back then."

I thought 1982, too, but from a design and advertizing copy POV. You get the same assessment for woefully out of date websites, which are always "That's so 1996."</description>
		<content:encoded><![CDATA[<p>I don&#8217;t know if the 1982 phenomenon is about the UUA. For my commentator, it is a year or two or a few before her birth, and so 1982 might be an emblem for &#8220;back then.&#8221;</p>
<p>I thought 1982, too, but from a design and advertizing copy POV. You get the same assessment for woefully out of date websites, which are always &#8220;That&#8217;s so 1996.&#8221;</p>
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		<title>By: Larry Smith</title>
		<link>http://boyinthebands.com/archives/so-whats-the-deal-with-atheists-and-the-uua-ad-campaign/#comment-47249</link>
		<dc:creator>Larry Smith</dc:creator>
		<pubDate>Fri, 28 Mar 2008 14:40:46 +0000</pubDate>
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		<description>The most amazing thing about the comments and critiques about the ad are that they agree on the specific year, 1982.

When the Board of the UU congregation I serve met, the week after the ad appeared, it was the consensus of the meeting that the ad was a throwback to 1982.  Not 1981.  Not 1983.  1982. 

The historian in me keeps asking the question, "Why specifically 1982?" What happened before and after that year that changed our religious movement?  Was it the Principles and Purposes with the many Sources were approved a few years later?  Was 1982 the last year that we were a movement entirely connected with American Humanism?  It is strange that everyone agrees on that specific year.</description>
		<content:encoded><![CDATA[<p>The most amazing thing about the comments and critiques about the ad are that they agree on the specific year, 1982.</p>
<p>When the Board of the UU congregation I serve met, the week after the ad appeared, it was the consensus of the meeting that the ad was a throwback to 1982.  Not 1981.  Not 1983.  1982. </p>
<p>The historian in me keeps asking the question, &#8220;Why specifically 1982?&#8221; What happened before and after that year that changed our religious movement?  Was it the Principles and Purposes with the many Sources were approved a few years later?  Was 1982 the last year that we were a movement entirely connected with American Humanism?  It is strange that everyone agrees on that specific year.</p>
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		<title>By: NDM</title>
		<link>http://boyinthebands.com/archives/so-whats-the-deal-with-atheists-and-the-uua-ad-campaign/#comment-44498</link>
		<dc:creator>NDM</dc:creator>
		<pubDate>Tue, 23 Oct 2007 18:45:49 +0000</pubDate>
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		<description>This ad campaign is vague and may spark some curiosity but I doubt quite seriously that it will swell the UU ranks.  Only time will tell I guess.

The Unitarian tradition-and a Unitarian tradition does indeed exist-has something useful to say about gathering together in spiritual communion:

"To foster a noble religion in solitude is almost an impossibility. Men [sic] attain a deeper consciousness of God through associating with one another in their best moments."

Alfred Hall, "Public Worship," The Beliefs of a Unitarian (1932)

Hall was English, for what it's worth, for those of you discussing the (in my opinion somewhat exaggerated) differences between North American life and European life.  Personally I have never gone to church or any other activity in order to make friends or compensate for my "isolated" existence.</description>
		<content:encoded><![CDATA[<p>This ad campaign is vague and may spark some curiosity but I doubt quite seriously that it will swell the UU ranks.  Only time will tell I guess.</p>
<p>The Unitarian tradition-and a Unitarian tradition does indeed exist-has something useful to say about gathering together in spiritual communion:</p>
<p>&#8220;To foster a noble religion in solitude is almost an impossibility. Men [sic] attain a deeper consciousness of God through associating with one another in their best moments.&#8221;</p>
<p>Alfred Hall, &#8220;Public Worship,&#8221; The Beliefs of a Unitarian (1932)</p>
<p>Hall was English, for what it&#8217;s worth, for those of you discussing the (in my opinion somewhat exaggerated) differences between North American life and European life.  Personally I have never gone to church or any other activity in order to make friends or compensate for my &#8220;isolated&#8221; existence.</p>
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		<title>By: PeaceBang</title>
		<link>http://boyinthebands.com/archives/so-whats-the-deal-with-atheists-and-the-uua-ad-campaign/#comment-44428</link>
		<dc:creator>PeaceBang</dc:creator>
		<pubDate>Mon, 22 Oct 2007 01:38:08 +0000</pubDate>
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		<description>We were talking about this ad last night at a Circle Supper. My folks were definitely unimpressed. I love your friend's comment that maybe the ad copy should have said, "Is church keeping you from going to church."  

I agree wholeheartedly that the ad is very 1982.  In fact, I think that's the exact year I guessed myself!</description>
		<content:encoded><![CDATA[<p>We were talking about this ad last night at a Circle Supper. My folks were definitely unimpressed. I love your friend&#8217;s comment that maybe the ad copy should have said, &#8220;Is church keeping you from going to church.&#8221;  </p>
<p>I agree wholeheartedly that the ad is very 1982.  In fact, I think that&#8217;s the exact year I guessed myself!</p>
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		<title>By: Jaume</title>
		<link>http://boyinthebands.com/archives/so-whats-the-deal-with-atheists-and-the-uua-ad-campaign/#comment-44297</link>
		<dc:creator>Jaume</dc:creator>
		<pubDate>Fri, 19 Oct 2007 21:16:21 +0000</pubDate>
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		<description>Bill, this is because you live far apart from each other. Therefore you look for places to find the friendship that we Europeans find in our streets and neighbourhoods, in our bars and sport clubs and cultural societies. You have to go to churches. It's the difference between a suburban vs. urban culture.</description>
		<content:encoded><![CDATA[<p>Bill, this is because you live far apart from each other. Therefore you look for places to find the friendship that we Europeans find in our streets and neighbourhoods, in our bars and sport clubs and cultural societies. You have to go to churches. It&#8217;s the difference between a suburban vs. urban culture.</p>
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		<title>By: Bill Baar</title>
		<link>http://boyinthebands.com/archives/so-whats-the-deal-with-atheists-and-the-uua-ad-campaign/#comment-44296</link>
		<dc:creator>Bill Baar</dc:creator>
		<pubDate>Fri, 19 Oct 2007 21:00:53 +0000</pubDate>
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		<description>Jaume, 

It's why UUism is a most American sort of Relgion; as &lt;a href="http://www.press.uchicago.edu/Misc/Chicago/805328.html" rel="nofollow"&gt;old Europe&lt;/a&gt; noted of us long ago,

&lt;em&gt;Americans of all ages, all conditions, all minds constantly unite. Not only do they have commercial and industrial associations in which all take part, but they also have a thousand other kinds: religious, moral, grave, futile, very general and very particular, immense and very small; Americans use associations to give fêtes, to found seminaries, to build inns, to raise churches, to distribute books, to send missionaries to the antipodes; in this manner they create hospitals, prisons, schools. Finally, if it is a question of bringing to light a truth or developing a sentiment with the support of a great example, they associate. Everywhere that, at the head of a new undertaking, you see the government in France and a great lord in England, count on it that you will perceive an association in the United States.&lt;/em&gt;</description>
		<content:encoded><![CDATA[<p>Jaume, </p>
<p>It&#8217;s why UUism is a most American sort of Relgion; as <a href="http://www.press.uchicago.edu/Misc/Chicago/805328.html" rel="nofollow">old Europe</a> noted of us long ago,</p>
<p><em>Americans of all ages, all conditions, all minds constantly unite. Not only do they have commercial and industrial associations in which all take part, but they also have a thousand other kinds: religious, moral, grave, futile, very general and very particular, immense and very small; Americans use associations to give fêtes, to found seminaries, to build inns, to raise churches, to distribute books, to send missionaries to the antipodes; in this manner they create hospitals, prisons, schools. Finally, if it is a question of bringing to light a truth or developing a sentiment with the support of a great example, they associate. Everywhere that, at the head of a new undertaking, you see the government in France and a great lord in England, count on it that you will perceive an association in the United States.</em></p>
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		<title>By: Charlie Talbert</title>
		<link>http://boyinthebands.com/archives/so-whats-the-deal-with-atheists-and-the-uua-ad-campaign/#comment-44293</link>
		<dc:creator>Charlie Talbert</dc:creator>
		<pubDate>Fri, 19 Oct 2007 19:49:35 +0000</pubDate>
		<guid isPermaLink="false">http://boyinthebands.com/archives/so-whats-the-deal-with-atheists-and-the-uua-ad-campaign/#comment-44293</guid>
		<description>I like it.

A characteristic of an effective slogan is its ability to evoke multiple interpretations that may lead to the same desired outcome.  In this case, the desired outcome is to attract interest in Unitarian Universalism.

Bill Baar’s interpretation may do that for people who want a church community but who are repelled by the idea of an authoritarian God.  Or any God.

“Is God Keeping You From Going to Church?” may also appeal to theists who find church creeds and dogmas incomplete and limiting to their understanding of God’s full nature.</description>
		<content:encoded><![CDATA[<p>I like it.</p>
<p>A characteristic of an effective slogan is its ability to evoke multiple interpretations that may lead to the same desired outcome.  In this case, the desired outcome is to attract interest in Unitarian Universalism.</p>
<p>Bill Baar’s interpretation may do that for people who want a church community but who are repelled by the idea of an authoritarian God.  Or any God.</p>
<p>“Is God Keeping You From Going to Church?” may also appeal to theists who find church creeds and dogmas incomplete and limiting to their understanding of God’s full nature.</p>
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		<title>By: Anonymous</title>
		<link>http://boyinthebands.com/archives/so-whats-the-deal-with-atheists-and-the-uua-ad-campaign/#comment-44291</link>
		<dc:creator>Anonymous</dc:creator>
		<pubDate>Fri, 19 Oct 2007 18:53:04 +0000</pubDate>
		<guid isPermaLink="false">http://boyinthebands.com/archives/so-whats-the-deal-with-atheists-and-the-uua-ad-campaign/#comment-44291</guid>
		<description>I agree with your friend Scott. What statistics are out there tend to agree with us too.  I've written about this at my blog.

One of St. Paul's admonishments is to not forsake the assembly.  There is a reason for this; while many things about any religion can be done in private, one gains so much more when in communion with others.

The UUA's campaign would have been so much better if it had talked about the alienation many feel in this society that is in technological overdrive and offered a really simple alternative.  But alas, that's asking too much.</description>
		<content:encoded><![CDATA[<p>I agree with your friend Scott. What statistics are out there tend to agree with us too.  I&#8217;ve written about this at my blog.</p>
<p>One of St. Paul&#8217;s admonishments is to not forsake the assembly.  There is a reason for this; while many things about any religion can be done in private, one gains so much more when in communion with others.</p>
<p>The UUA&#8217;s campaign would have been so much better if it had talked about the alienation many feel in this society that is in technological overdrive and offered a really simple alternative.  But alas, that&#8217;s asking too much.</p>
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		<title>By: StevenR</title>
		<link>http://boyinthebands.com/archives/so-whats-the-deal-with-atheists-and-the-uua-ad-campaign/#comment-44290</link>
		<dc:creator>StevenR</dc:creator>
		<pubDate>Fri, 19 Oct 2007 17:40:01 +0000</pubDate>
		<guid isPermaLink="false">http://boyinthebands.com/archives/so-whats-the-deal-with-atheists-and-the-uua-ad-campaign/#comment-44290</guid>
		<description>I cant recall if we have one or two ads out there - 
- if this is the ad I'm thinking of, this would explain the complaints I have seen from UU atheists that the ad was too theist oriented.    (and my bewilderment at their complaint)</description>
		<content:encoded><![CDATA[<p>I cant recall if we have one or two ads out there -<br />
- if this is the ad I&#8217;m thinking of, this would explain the complaints I have seen from UU atheists that the ad was too theist oriented.    (and my bewilderment at their complaint)</p>
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		<title>By: hafidha sofia</title>
		<link>http://boyinthebands.com/archives/so-whats-the-deal-with-atheists-and-the-uua-ad-campaign/#comment-44289</link>
		<dc:creator>hafidha sofia</dc:creator>
		<pubDate>Fri, 19 Oct 2007 17:34:30 +0000</pubDate>
		<guid isPermaLink="false">http://boyinthebands.com/archives/so-whats-the-deal-with-atheists-and-the-uua-ad-campaign/#comment-44289</guid>
		<description>I'm pretty much an atheist, and I go to church for various reasons ... community, friends, sense of continuity, classes, learning. The more I think about it, the more I think the ad should have played up the strength of UUism - its eclecticism and opportunity for experimentation.</description>
		<content:encoded><![CDATA[<p>I&#8217;m pretty much an atheist, and I go to church for various reasons &#8230; community, friends, sense of continuity, classes, learning. The more I think about it, the more I think the ad should have played up the strength of UUism - its eclecticism and opportunity for experimentation.</p>
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		<title>By: Jaume</title>
		<link>http://boyinthebands.com/archives/so-whats-the-deal-with-atheists-and-the-uua-ad-campaign/#comment-44288</link>
		<dc:creator>Jaume</dc:creator>
		<pubDate>Fri, 19 Oct 2007 16:03:53 +0000</pubDate>
		<guid isPermaLink="false">http://boyinthebands.com/archives/so-whats-the-deal-with-atheists-and-the-uua-ad-campaign/#comment-44288</guid>
		<description>The name was Huntington, sorry.</description>
		<content:encoded><![CDATA[<p>The name was Huntington, sorry.</p>
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		<title>By: Mystical Seeker</title>
		<link>http://boyinthebands.com/archives/so-whats-the-deal-with-atheists-and-the-uua-ad-campaign/#comment-44287</link>
		<dc:creator>Mystical Seeker</dc:creator>
		<pubDate>Fri, 19 Oct 2007 16:03:16 +0000</pubDate>
		<guid isPermaLink="false">http://boyinthebands.com/archives/so-whats-the-deal-with-atheists-and-the-uua-ad-campaign/#comment-44287</guid>
		<description>&lt;i&gt;I can say with no doubt in my mind that God is rarely the reason people go to church. People go to church to be around others in a safe place where they don’t have to defend themselves, argue, and be hostile. People go for community and for sharing and to find someone to care about and to care for them. They go because humans are social beasts that need others to be strong.&lt;/i&gt;

I think there is a lot of truth in that.  I've noticed that for a lot of people, church is a kind of social activity as much as anything else.  Even in mainline Christian churches, not everyone who attends is necessarily on the same theological page.  People might not buy all the dogmas they are taught, but they go to church for various reasons anyway.

When the ad says that "maybe you're uncomfortable with the idea of God", that wouldn't appeal to atheists since they aren't just "uncomfortable" with the idea--they reject the idea out of hand.</description>
		<content:encoded><![CDATA[<p><i>I can say with no doubt in my mind that God is rarely the reason people go to church. People go to church to be around others in a safe place where they don’t have to defend themselves, argue, and be hostile. People go for community and for sharing and to find someone to care about and to care for them. They go because humans are social beasts that need others to be strong.</i></p>
<p>I think there is a lot of truth in that.  I&#8217;ve noticed that for a lot of people, church is a kind of social activity as much as anything else.  Even in mainline Christian churches, not everyone who attends is necessarily on the same theological page.  People might not buy all the dogmas they are taught, but they go to church for various reasons anyway.</p>
<p>When the ad says that &#8220;maybe you&#8217;re uncomfortable with the idea of God&#8221;, that wouldn&#8217;t appeal to atheists since they aren&#8217;t just &#8220;uncomfortable&#8221; with the idea&#8211;they reject the idea out of hand.</p>
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		<title>By: Jaume</title>
		<link>http://boyinthebands.com/archives/so-whats-the-deal-with-atheists-and-the-uua-ad-campaign/#comment-44286</link>
		<dc:creator>Jaume</dc:creator>
		<pubDate>Fri, 19 Oct 2007 16:02:44 +0000</pubDate>
		<guid isPermaLink="false">http://boyinthebands.com/archives/so-whats-the-deal-with-atheists-and-the-uua-ad-campaign/#comment-44286</guid>
		<description>I find so interesting that a common American response to "why people go to church" is, as this woman says, "to be around others", which in UU jargon translates as "community". That is why I increasingly see that Americans and Europeans live in different worlds, even when we believe that we say that we are a part of a common culture that Hutchinson calls "the West". There is no such thing, at least religiously (and probably in other areas as well). Europeans rarely go to church to be with other people. Actually people usually to sit in isolation or in small family groups, as far from others as they physically can. The call to "give peace to your neighbour" usually means to quickly shake hands with the guy or lady next to you while you mumble something and avoid eye contact, just in case you find out that there is a real person next to you. Here those few who still go to church do it out of habit, to have some quiet time (so the more impossible to understand the homily is because of bad loudspeakers and echo, the better), and a few, because they actually believe in something that you may call God, universal energy, or "there must be something somewhere". Community is not included in the religious lot. And if you don't think that God exists, then definitely you do not waste your time going to church.</description>
		<content:encoded><![CDATA[<p>I find so interesting that a common American response to &#8220;why people go to church&#8221; is, as this woman says, &#8220;to be around others&#8221;, which in UU jargon translates as &#8220;community&#8221;. That is why I increasingly see that Americans and Europeans live in different worlds, even when we believe that we say that we are a part of a common culture that Hutchinson calls &#8220;the West&#8221;. There is no such thing, at least religiously (and probably in other areas as well). Europeans rarely go to church to be with other people. Actually people usually to sit in isolation or in small family groups, as far from others as they physically can. The call to &#8220;give peace to your neighbour&#8221; usually means to quickly shake hands with the guy or lady next to you while you mumble something and avoid eye contact, just in case you find out that there is a real person next to you. Here those few who still go to church do it out of habit, to have some quiet time (so the more impossible to understand the homily is because of bad loudspeakers and echo, the better), and a few, because they actually believe in something that you may call God, universal energy, or &#8220;there must be something somewhere&#8221;. Community is not included in the religious lot. And if you don&#8217;t think that God exists, then definitely you do not waste your time going to church.</p>
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		<title>By: Bill Baar</title>
		<link>http://boyinthebands.com/archives/so-whats-the-deal-with-atheists-and-the-uua-ad-campaign/#comment-44285</link>
		<dc:creator>Bill Baar</dc:creator>
		<pubDate>Fri, 19 Oct 2007 16:01:55 +0000</pubDate>
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		<description>I didn't pick up the  atheist connection.   Maybe I should view again.

I thought the slogan &lt;em&gt;Is God Keeping You From Going to Church?&lt;/em&gt; targeted folks burdened with an authoritarian God that made them feel blocked from Church and would instead find a more liberating God (or a lite one e.g. just as spiritually fufilling with half the commandments).

I think the obstacle to Church for most people these days is nice weather.  There are plenty of alternatives for spending your time on Sunday instead of going to Church.  I don't think the outreach effective in that sense.

I think UU Churches offer something; and we ask for something.  It shouldn't be easy to be a UU.  We ask a commitment, and return return a sense of community and support as one seeks Truth &#38; Goodness.

Whether that's 1982ish I don't know.</description>
		<content:encoded><![CDATA[<p>I didn&#8217;t pick up the  atheist connection.   Maybe I should view again.</p>
<p>I thought the slogan <em>Is God Keeping You From Going to Church?</em> targeted folks burdened with an authoritarian God that made them feel blocked from Church and would instead find a more liberating God (or a lite one e.g. just as spiritually fufilling with half the commandments).</p>
<p>I think the obstacle to Church for most people these days is nice weather.  There are plenty of alternatives for spending your time on Sunday instead of going to Church.  I don&#8217;t think the outreach effective in that sense.</p>
<p>I think UU Churches offer something; and we ask for something.  It shouldn&#8217;t be easy to be a UU.  We ask a commitment, and return return a sense of community and support as one seeks Truth &amp; Goodness.</p>
<p>Whether that&#8217;s 1982ish I don&#8217;t know.</p>
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