Beacon title in unexpected place

I love my local hardware store. Hubby and I can be there by foot in scant minutes, door to door. We get a lot of our non-food goods there; it is a desirable shopping experience and its presence is great for the neighborhood. When expressed my petro-solvent needs to the clerk at the register, he radio-ed up to a staff member on the second floor, who showed me where I needed to go.

As I made my way to the counter with a can of WD-40, listening to the Talking Heads, I saw a book. I’ve never seen a book for sale there.

Aha! A Beacon Press title, pointing to the experience of that store — and the reality of the Big Orange Box across town. I almost bought Big-Box Swindle: The True Cost of Mega-Retailers and the Fight for America’s Independent Businesses — in part because they promoted it with a $5 coupon for future purchases in the store.  

Comments 3

  1. PeaceBang wrote:

    oh, this fancy new format!! ooh, oh!!
    Very visually startling to my poor little blogspot.com eyes!
    Nice, Wells, nice!

    Posted 01 Feb 2007 at 6:19 pm
  2. Scott Wells wrote:

    Well, you’ll be seeing it again (and improved) later, but I had that theme up for two days as a demonstration.

    Posted 01 Feb 2007 at 9:36 pm
  3. Katharine wrote:

    Thank you! As the child of a small business owner, I know you know that I appreciate this.

    Posted 12 Feb 2007 at 8:57 pm

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